"The Perfect Swaddle!" Guaranteed to soothe your baby to sleep. Crafted from high-quality, luxurious 100% cotton flannel giving your baby a higher quality of life by providing a soothing, secure, comfortable and cozy environment. Promotes feelings of calm and relaxation, increasing the quality of sleep for both parent(s) and baby. Contour's baby's head, neck, shoulders and body for a secure, comfortable and long lasting wrap. Reduces crying and increases depth and length of sleep. Promotes "back to sleep" position reducing the risk of SIDS. Originated in 1999 with over 3 years of continuous research and design before being released. The results: an adorable swaddling blanket made for safety, comfort, ease of use, and quality. Unlike some other swaddling blankets, the Loving Baby Swaddling Blanket is actually intended for sleep and it's UNIQUE DESIGN KEEPS FABRIC AWAY FROM MOUTH AND NOSE.